Why We Built Primal Premium

January 2025 will mark two years since we started building Primal. Our goal was to create the best possible user experience for Nostr and make it accessible to everyone. We reached a big milestone towards realizing that vision with the recent Primal 2.0 release. It’s still early days, a lot more work lies ahead, but we thought the timing was right to introduce the Premium tier. Let’s explore what it is, why we built it, what’s included, and how it will evolve moving forward.

What Primal Premium Is

The idea behind Primal Premium is simple: integrate all tools and services required for the best Nostr experience into a single package. For $7 per month, Premium users get a Primal Name and Nostr Tools built by Primal. We’ll cover those in more detail below, but first we should make a crucial point: by signing up for Premium, you are in no way locked in to Primal. Quite the contrary, you can pick and choose which Premium features you wish to enable and use within other Nostr products.

Openness is Nostr’s killer feature. Any product that wishes to truly empower the user needs to interoperate with Nostr’s budding ecosystem. The feed marketplace is a great example. External feeds are first-class citizens within all Primal apps. Primal feeds are available in other Nostr clients. We are working on Premium feeds, which our users will be able to enjoy within Primal or other Nostr apps. Media hosting is another example. Our upcoming support for the Blossom protocol will make Primal Premium media hosting interoperable with other Nostr apps and media hosting services. The common theme here is user choice. Nostr offers the highest level of user agency, and the compounding effect of interoperable products and services is bound to make Nostr immensely powerful.

Why We Built Premium and Why Now

What is unfolding on Nostr right now is unique and special. The first truly self-sovereign network is being bootstrapped by this early cohort of users and builders. People are literally holding the keys to their online presence. Network infrastructure – relays, indexers, media hosting services, etc. – is being stood up organically and without any central planning or coordination. Hundreds of independent projects are adding new capabilities to Nostr without needing permission. The whole thing is truly a sight to behold.

In addition to fixing the fundamentals of the network, it is equally important that we fix the broken incentives that plague the legacy Web. The status quo of monetization via advertising, which turns users into products to be farmed, has overstayed its welcome. At Primal, we don’t monetize user data. Our users are our customers. We only make money when the user decides that we are providing a valuable service – and pays for it. That means that our users’ interests are aligned with ours. It allows us to wake up every morning and work all day to make the product better for our users.

Some might say that it is too early to try to monetize a Nostr product. We definitely need to be thoughtful about paywalling important features while the network is so young. For example, advanced search is a Primal Premium feature, but we enable it for all users up to 20 search results. That makes it quite usable for anyone on Nostr, but power users get the ability to save these searches and create powerful specialized feeds.

It is crucial to have commercially successful projects on Nostr that have their incentives aligned with those of their users. We are working on new features and monetization methods that follow this philosophy. The more we experiment on Nostr, the faster we will learn what works and unlock the full potential of this network. I have a feeling that a lot remains to be discovered, and Primal Premium is just the first step.

Now, let’s take a closer look at what is included in Premium: Primal Name and Nostr Tools.

Primal Name

A Primal Name is a unique name on the primal.net domain that offers three features:

1. Verified Nostr address (NIP-05). This signals to the Nostr network that your account (npub) has been verified by Primal. Note that we don’t perform identity verification; we are simply signaling that this is a Primal Premium user. Users can pay with sats, preserving their privacy while signaling to the network that this verified account is not a bot.
2. Friendly Bitcoin Lightning address. Primal’s built-in hosted wallet creates a randomly generated lightning address for every user. They look like this: bluedog25@primal.net. Premium users get to pick their name, so their lightning address is more personalized (e.g. preston@primal.net).
3. VIP profile on primal.net. This is simply a friendly URL to your profile on primal.net. We are working on adding profile customization features for Premium users; stay tuned!

In summary, a Primal Name makes you easier to find on Nostr. You are free to use any of these three Primal Name elements as you see fit. If you wish to use your Primal Nostr address and/or Lightning address, simply update your Nostr profile with those entries.

Nostr Tools

Nostr Tools is a collection of features that we think would be useful to any Nostr power user. We are continuously working on expanding these capabilities, but the initial set of features includes:

• Media management. Primal Premium comes with 10GB of media storage (compared to 1GB for free accounts). We implemented a slick interface for managing all media you have on Primal.
• Contact list backup. Many Nostr users have experienced the loss of their contact list (i.e., their follow list) when using different clients. We store the history of the contact list for Primal Premium users and make it easy to recover.
• Content backup. Nostr users post their content to a collection of public relays. These relays typically don’t offer guarantees that they will store the content for any amount of time. We back up all content posted by Primal Premium users and make it easy to rebroadcast it to the specified relays at any time.

Primal Legends

The idea for the Primal Legend tier was suggested to me by Gigi a couple of months prior to the launch of Primal 2.0. His argument was simple: “There are users on Nostr who really appreciate Primal and are willing to pay way more than $7 / month to support the project. You should let them pay and recognize them for doing so.”

I am really glad that Gigi convinced me to introduce the Legend tier. Nostr is truly a special place. The early users are extremely passionate and mission driven. They care about growing and improving Nostr as much as the builders do. At first, I thought of the term “Legend” as a bit tongue in cheek, but then I met and chatted with some of these people. Man, they are incredible. They just wish to support the network and the builders of open source software in any way they can. So now I think the term is appropriate.

We are humbled by the support we received. Our first Legend supporter was none other than Jack. He found this option in the product and paid for the Legend tier literally an hour after Primal 2.0 was released. Thank you, sir, and thank you to all the other Legends out there! 💜🫂

What Comes Next?

We are delighted and encouraged by the market response to Primal Premium. It is already clear to us that we are on the right path. We will lean into it even harder from here. There will be MOAR Premium features, while at the same time we will make sure that the free product remains excellent. Since you, the user, are the customer, tell us what you would like to see added to Primal Premium.

Pura Vida 🤙